Wild to think one of the most valuable names on the planet came from a typo nobody bothered to fix. Like, they had a misspelled domain registered and just kept it because "eh, looks good." No brand research, no focus group, nothing — pure luck. And the ironic part is that "mistake" ended up being the smartest move without even trying: "Googol" already meant something (a number), so it'd have been easier to fight over in court later. "Google" meant nothing at all, so it became 100% theirs. A typo that accidentally trademark-proofed the brand decades down the line.